Our brief for this project was simple. Westjet's main colour palette was well established. So our challenge was simply to create a design that would look great at any scale, from a tie to an airplane tailfin!
Westjet's beautiful and instantly recognisable design creates a feeling of belonging within its loyal community of staff and customers.
The design and creation of this unique tartan formed a centrepiece of Westjet's online launch campaign.
Their distinctive tartan provides highly effective branding and signposting at the airports...
... and promotional advertising out on the streets.
The entire company was proud to launch their new route, with a lovely new way to show off their shared identity.